Newcastle Takeover Dictionary – Understanding The Terminology

Premier League

Okay wow. You actually clicked on this link…


The NUFC Takeover has entered week 139, you’re desperate and it’s safe to assume that you have Newcastle Takeover Syndrome (NTS).

Unfortunately, an NTS diagnosis doesn’t come with a handbook of explanations. Consequently, the terminology associated with this awful condition is unknown. It’s fairly new to the scientific world so studies are still relatively juvenile in essence.

Observing this desperate need, I thought I’d attempt to abate much of the harm being inflicted upon these poor souls and do a little deep-dive research. I pulled out the key phrases being thrown around and tried to explain what they actually mean in colloquial language.

Below is a list of phrases you’ve seen catching the headlines, here are their ACTUAL meanings.


1) ‘In the coming weeks’ – Early stages of the syndrome, this phrase is extremely common and earns about a million article clicks a day. Here’s a formula you didn’t know of, great deception = great ad revenue. ‘In the coming weeks’ could mean next week, but it could also mean in 2046, because there are also weeks in that year too. I even checked on my calendar, it’s real.

2) ‘In the coming days’ – Ha. So this is a classic. It raises the heartbeat a bit. Reading it on Tuesday makes you expect a Friday announcement. But what few people know is that ‘Days’ spelt backwards is ‘Syad’, which is an acronym for “Sit Your Ass Down” – meaning, get comfortable lads and lasses, it’s going to be while. I am not a conspiracy theorist, but come on…

3) ‘Imminent‘ – Big word this. Makes them seem like they know what they’re talking about. You’ve probably heard it used in your life before like ‘your promotion is imminent’ or ‘imminent salary increase’. But ask yourself, was it imminent – if your answer is ‘yes’, you’re lying and should change your profession to producing click-bait articles 😀

4) ‘Expect an announcement in…’ – I have purposefully left this sentence incomplete as the number of periods is completely irrelevant. It could be ‘weeks’ or ‘days’, all you have to do is refer to the points 1 & 2. This phrase is open ended, as it allows the author of the article to just paint on a blank canvas. In all honesty, the author can just pass the blame on to you having ‘unreasonable expectations’ – something Newcastle United fans get told ALL. THE. TIME. 😦

5) ‘Soon’ – Short and sweet. Just like the time any of Newcastle’s decent players spend at the club.

6) ‘Newcastle Takeover’ – the daddy of all daddy’s. The cat’s pyjama’s. The fact that you even read past these words in ANY sentence at all just shows you have the same syndrome as I do – NTS. ‘Newcastle Takeover’ is a the key catchphrase in the North East and has generated MILLIONS in ad revenue. Could it be because of my ignorance that I keep reading these articles? Yes. But does it feel good being linked with Vince McMahon and having the possibility of seeing Matt Ritchie (and his magic hat) with Allan Saint-Maximin on a tag team at WrestleMania – yes. So take what you will from that.

If you feel that there are any phrases left out, please comment below and provide us with their actual meanings – we’d all be grateful.



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